Dale Lampert was one of the three owners of the MidWestern Brewery Company, the others are Jim McAnn and Randy Baxter, makers of Thighslapper Premium Ale. He was the brewmaster.

Jim and Randy decided to sell the Brewery to large distributor, overriding Dale's wishes. Dale is distraught and before killing himself, he sent them a bottle of saki containing a vengeful Shojo, which will destroy what they hold dear. His widow, unaware of this, is suing the company.